I love logo’s, I love the intricacies, and simplicity needed to be able to be visible on all surfaces, against all colours, and the subtle messages they represent.
Logos are an integral part of any business with companies spending thousands to re-brand themselves.
A logo can has to be automatically recognizable, clever and bold.
Your logo is your customers first impression of you and these logos showcased below use clever use of white-space or subliminal cues to make you feel a certain way about the services they provide.
Most people will recognize the logo, but how many people see the subliminal arrow showing movement between the E and X?
The letters are compromised of the Analog and Digital Wave Patterns! Smart eh?
The whitespace in between the F and Red streak creates a 1 in the gap and also achieves a sense of speed from the image, which is a big part of the sport.
They have everything you need, all things from A to Z! The Link between them is also known to resemble a smile, which is to signify how they deliver their products! No wonder they have became so popular.
The logo shows a hidden peacock looking forward representing the company’s motto to look forward/ to the future, and not back/ to the past. It also shows that they showcase a diverse set of programs, and also colorful interesting content.
This one can be contested however, it is said that in the 1960s while McDonald’s dropped the physical arches from nearly all of its restaurants in the 1960s, the Golden Arches have remained in the logo, and as a commonly understood term for the company. This was partially due to Louis Cheskin‘s argument that the arches, which he likened to “mother McDonald’s breasts”, had “Freudian applications to the subconscious mind of the consumer and were great assets in marketing McDonald’s food.”
Toblerone, the tasty chocolate we all know and love originated from the mountainous city of Bern, Switzerland and is known as the “City of Bears” hence the inclusion of the bear climbing a mountain.
The shape and construction of the chocolate also resembles a mountain range and a such gives a sense of accomplishment eating each piece.
There are reason’s why these companies are still around, a clever logo shows that a company is clever, astute and makes customers more aware of them.
The main goal of a logo should be to make the customer remember the logo and the company, and that is why it is such an important part of any business decision.
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